Webinar
From Requirement to Funding
Getting Leadership Buy-In for Cross-Connection Control
Recorded on October 8, 2026
Regulations require utilities to maintain cross-connection control programs. But they don’t provide the resources to do so.
When you connect technical requirements to the priorities of utility leaders, administrators, and elected officials, you can build a stronger case for the resources your program needs. Because regulations are only half of the equation. An effectively resourced program can also support utility goals, improve operational efficiency, and protect public health. The key is communicating that value to decision-makers.
In this webinar, learn practical ways to communicate program gaps, risks, resource needs, and expected outcomes, helping leadership understand not just what is required, but why the investment matters.
Key Takeaways:
- Link cross-connection control to health, compliance, risk, and efficiency
- Show program gaps, risks, and outcomes with evidence
- Justify resources for staffing, surveys, testing, technology, and enforcement
- Anticipate leadership questions before budget discussions
Watch for free today.
Webinar Presenters

